Nneka Ebun Ogboi is the Founder of Mash Baby Food, a purpose-driven enterprise contributing significantly to the African food ecosystem by providing innovative, nutritious, and affordable baby food solutions for infants and toddlers during their most critical developmental stages.

Driven by a commitment to child nutrition, sustainability, and cultural preservation, Nneka leads Mash Baby Food in sourcing ingredients directly from local farms, supporting community agriculture while reducing environmental impact. By incorporating indigenous African recipes, the brand honors culinary heritage and promotes healthy eating habits rooted in local food traditions.

Mash Baby Food has made meaningful impact across low- and middle-income communities, improving the health and well-being of families by offering accessible, nutrient-dense food options for young children. Through affordability and local sourcing, the brand empowers families to make healthier dietary choices, contributing to a more resilient and inclusive food ecosystem across Africa.

Nneka’s work directly advances the United Nations Sustainable Development Goals, particularly Zero Hunger (SDG 2) by combating malnutrition and food insecurity among children, and Good Health and Well-being (SDG 3) by supporting optimal growth and development through wholesome alternatives to conventional baby foods. Mash Baby Food also promotes Responsible Consumption and Production (SDG 12) by reducing food miles, minimizing waste, and adopting climate-smart practices.

Through innovation, sustainability, and community-centered impact, Nneka Ebun Ogboi continues to build solutions that benefit both people and the planet, strengthening Africa’s food system one child at a time.